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American Idol 2005 Website: Another Smash Hit
http://www.kelloggs.com/promotions/americanidol/
From Kelly to Ruben to Fantasia to Carrie — American Idol continues to lure millions of viewers to tune in (or out, depending on who’s singing) year after year. In 2005, Kellogg’s® joined forces with American Idol, launching another successful customer promotion: Pop-Tarts® and Corn Pops® Presents American Idols Live! To support the promotion, the company created a website that enabled visitors to track the 05 tour, purchase pre-sale tickets, learn about an exclusive sweepstakes and even pick up photos they posed for at concert events.
How did the Kellogg Company ensure that its website didn’t perform like William Hung (Ricky Martin’s “She Bangs” ring any bells)? By tapping into the expertise of Source Nine. Source Nine developed time-based code to handle the necessary updates and changes to the site’s content automatically, eliminating many unnecessary work hours and schedule risks for the client.
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