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Magic by the Million: An Uncommonly Good Website
http://www.kelloggs.com/promotions/magicbythemillion/
Forget touring the Hearst Castle — how about the Hollow Tree? Forget Robin Leach — doesn’t “Lifestyles of the Keebler® Elves” sound more delicious?
To give visitors a sneak peek of the Hollow Tree, allow them to participate in a special sweepstakes contest and even read the “Elfin Creed” (think Hippocratic Oath, only for elves), Keebler launched a user-friendly, engaging website. Thanks to Source Nine, this highly interactive site turned out uncommonly good. Source Nine developed underlying code — transparent to users — that delivered complex server-side functionality and controls. Administration tools also included sweepstakes control options and efficiencies for real-time monitoring of winner status counts.
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